News | December, 2021 Archive

John Deere to Acquire Majority Ownership in Advanced Battery Company Kreisel Electric

Deere & Company (NYSE: DE) has signed a definitive agreement to acquire majority ownership in Kreisel Electric, Inc. (“Kreisel”), a battery technology provider based in Rainbach im Mühlkreis, Austria. Kreisel develops high-density, high-durability electric battery modules and packs. Additionally, Kreisel has developed a charging infrastructure platform (CHIMERO) that utilizes this patented battery technology.

Since 2014, Kreisel has been a leading innovator focused on the development of immersion-cooled electric battery modules and packs for high-performance and off-highway applications. The company has a differentiated battery
technology and battery-buffered charging infrastructure offering and currently serves a global customer base across multiple end markets, including commercial vehicles, off-highway vehicles, marine, e-motorsports, and
other high-performance applications.


John Deere sees demand growing for batteries as a sole- or hybrid-propulsion system for vehicles. Products in Deere’s portfolio such as turf equipment, compact utility tractors, small tractors, compact construction, and road building equipment could rely solely on batteries as a primary power source. Deere intends to continue to invest in and develop technologies to innovate, deliver value to customers, and work towards a future with zero emissions
propulsion systems.

The majority investment in Kreisel Electric will allow Deere to vertically integrate vehicle and powertrain designs around high-density battery packs while leveraging Kreisel’s charging technology to build out infrastructure required
for customer adoption.


“Kreisel’s battery technology can be applied across the broad portfolio of Deere products, and Kreisel’s in-market experience will benefit Deere as it ramps up its battery-electric vehicle portfolio. Deere will provide the expertise, global footprint, and funding to enable Kreisel to continue its fast growth in core markets,” said Pierre Guyot, Senior Vice President, John Deere Power Systems. “This is an opportunity to invest in a company with unique technology that’s designed for the demanding conditions where Deere customers work.”


“Furthermore, building an electrified portfolio is key to John Deere’s sustainability goal of pursuing new technologies that reduce the environmental impact of new products and work toward zero emissions propulsion
systems on equipment, while increasing our customers’ efficiency and productivity,” Guyot said.
Kreisel Electric will retain its employees, brand name, and trademark, and continue to operate from its current location in Austria to serve its growing customer base. The company was founded by the brothers Johann, Markus and
Philipp Kreisel and has approximately 160 full-time employees.

“The Kreisel team looks forward to expanding our base business, leveraging the Deere channel to accelerate adoption of battery-electric vehicles and charging stations, and working with Deere’s vehicle design teams on
product advancements,” said Markus Kreisel, who serves as Managing Director, along with his two brothers, at Kreisel Electric.

The transaction requires final regulatory approval in Austria, with closing
expected to take place in approximately 60 days. Financial details are not being
disclosed.

Machines in Late-Night Show Format

John Deere has used its own Deere TV Studio for the first time to show the world its innovative machines. Experts, farmers and influencers presented the new 6R tractor series as well as the latest combines and forage harvesters using live interviews and videos. The three late-night shows are available to watch again on YouTube and have already been viewed more than 220,000 times.

The stars of the tractor show were the 14 new models within the 6R Series. Gareth Gault, known to his fans as Donkey, from the Grassmen Instagram account, gave a look behind the scenes at Mannheim’s John Deere factory, where the new tractors are produced. The influencer has more than 153,000 followers on Instagram and took the audience on a journey through the assembly line inside Europe’s largest tractor plant. He then demonstrated the many innovations found on the 6R Series with a driving experience.

The focus of the forage show was on the two new models – the 9500 and the 9600. Experts from the Zweibrücker Harvesting Machinery Factory demonstrated the benefits of the new 18-litre John Deere engine and the innovative Harvest Motion Plus technology. Donkey was also the first to test the 9600 foragers in practice. Afterwards, the show went to Italy, for a nostalgic look back 50 years to the beginnings of John Deere forage harvesters.

The Combine Show focused on the performance of the John Deere harvester portfolio. Experts and farmers were invited to talk about their experiences with the X9 combine. Tom and Will from the Instagram account Rowles Farm were allowed to try the combine on the field and to learn more about it. Practical videos have shown that John Deere’s flagship model harvests more than 100 tonnes of wheat per hour.

Patrice Bouédibéla hosted the events in a professional and entertaining fashion. The presenter is known for his work on music channel MTV, among other things.

All three shows are still available on John Deere’s YouTube channel. You can access the shows here.